At eTourism Summit, we partnered with CRANT to undertake an ambitious project to utilize AI to identify the most influential leaders in travel and tourism and more importantly to use AI to understand what these leaders are talking about on their social channels. The result is real time thought leadership insights to help guide the travel industry forward.

As a genomics company, we faced the daunting task of storing and analyzing more than 70 billion of complex data points. The expertise of the CRANT team helped us turn data into insights that became our analytical competitive advantage. All the staff at CRANT was very knowlegeable and always available to help us solve our needs and concerns, their support goes beyond the technical stuff. CRANT has turned into a strategic partner to achieve our brand and data goals.

CRANT has helped AB Inbev find new answers to old questions. They have come up with Brand Tracking Technology that I had never seen before. Applying AI (artificial intelligence) to heterogeneous social media sources, especially computer vision on images has helped us have a fresh new holistic view of our brands, products and services. We use their tools to grow our Brand Love taking the guesswork out of social media and create better, more engaging content.

I was pleasantly surprised by CRANT’s patience, innovative thought, and willingness to learn. Also, the team is talented and creative in developing solutions and new methodologies. They have helped us monitor DEI (diversity, equity and inclusion) metrics and communicating progress (or lack of progress) to senior leaders and key stakeholders. This is productive in identifying when and where interventions are to occur and implementing course correction.

I love working with Crant. Their extensive knowledge of brand marketing, backed by data helped us fully understand the potential of our brand.

Crant has helped us get our data under control. Their elegantly designed dashboard helps us better visualize and understand data from a wide array of sources so that we can make effective, data-driven decisions in real time.

The DEI Monitor™ has been an exceptional addition on our analytical toolset. The unique technology (including it’s AI) has helped unlocke a richer and deeper layer of understanding of how our brand is performing in key areas that are meaningful to our brand and DEI strategies.

Ink Lantern™ provided us with unique Brand intelligence to drive relevance and differentiation. I was a bit worried about the time it would take to start seeing results, but it was quicker than expected. Working with the CRANT team has given our company a distinctive competitive advantage through the use of advanced analytics and artificial intelligence. I was impressed by how they turn complex branding theory and big data into very actionable items that drive results.

The collaboration between us and the diverse Crant team has been excellent. We’ve been working on the website creation for Ink Lantern, their innovative Brand Intelligence and DE&I Reputation measurement product. We are impressed by the value it brings to Brand marketing.