Creative Quarantine Series
A bad day is the best day to innovate.
We will use the coming 40 days of business “not as usual” to explore 40 topics with experts in many different areas and get inspiration and practical ideas to strengthen your businesses.
Creative Quarantine Ep. 0
40 days | 40 topics | 40 ideas to make your business stronger
In this 2 minute video, Alvaro Melendez (Crant) and Michael Wise (Crant) introduce the Creative Quarantine series — a series of interviews with experts in 5 topic areas: Creativity, Data Science, Machine Learning, Business, and books/articles
Creative Quarantine Ep. 1
What Brands should do in moments of crisis
(with Jennifer Risi, Alvaro Melendez)
Jennifer discusses the current situation and gives ideas on how brands should navigate this moments of crisis.
Creative Quarantine Ep. 2
What is Customer CHURN and how could it be applied in Travel and Tourism industry
(with Michael Wise, Alvaro Melendez)
You have probably heard about customer CHURN, but what is it and why is it such an important indicator? Basically it helps you understand why customers leave your business and what you can do to keep them.
Creative Quarantine Ep. 3 (Pt. 1)
What is Brand Strategy and why it is so important to refocus
(with Tim Williams, Alvaro Melendez)
Tim shares his ideas on what Brand Strategy really is and why it is so important to refocus, he believes this is good moment to work on the substance of the brand, not the style.
Creative Quarantine Ep. 3 (Pt. 2)
Why it is important to simplify the way you work to be more effective
(with Tim Williams, Alvaro Melendez)
Tim shares his ideas on how to strengthen relationships between marketing teams and marketing partners, like agencies. He believes the amount of interactions in the daily relationship is putting the focus and energy on all the wrong things.
He talks about the importance of simplifying the way you work with your marketing partners.
Creative Quarantine Ep. 3 (Pt. 3)
Why it is important to simplify the way you work to be more effective
(with Tim Williams, Alvaro Melendez)
In this conversation Tim reflects on the compensation model that many agencies and marketers still use today. This is a time for marketers to rethink on the importance and the value of the output or the outcome and not so much the input.
Creative Quarantine Ep. 4
What is Latent Dirichlet Allocation (LDA) and how can it be used for branding and marketing?
(with Michael Wise, Alvaro Melendez)
Latent Dirichlet Allocation or LDA as it is better known, is a clustering technique part of the machine learning toolbox. In this episode we will talk about how it can be used in marketing and brand strategy.
Creative Quarantine Ep. 5
The power of collaboration
(with Adriana Vila Soto, Alvaro Melendez)
Adriana works for the Miami Dolphins and the Hard Rock Stadium and in this conversation she gives insights into her daily work and shares ideas on how collaborating can help become stronger during this quarantine.
Creative Quarantine Ep. 6
Leadership resilience, trust, transparency in moments of crisis
(with Milka Milliance, Alvaro Melendez)
Milka discusses the importance of Resilience, Trust and Transparency in Leadership today. She gives practical advise for individuals and organizations to develop resilience during the current crisis as a way to bounce back from adversity.
Creative Quarantine Ep. 7
Building relationships in tourism industry, CRM
(with Fiorella Cárdenas, Alvaro Melendez)
Fiorella specializes in CRM (Customer Relationship Management) and in this episode she discusses the importance of useful content to generate trust and keep relationships fresh and growing. She also points out the importance of data to craft a better and more valuable experience for your customer using gated content.
Creative Quarantine Ep. 8
Digitally Transforming your business in days
(with Fernando Anzures, Alvaro Melendez)
Fernando talks about his own experience having to digitally transform a massive experience business in a matter of days to adapt to this new reality where massive gatherings are not going to be happening soon.
Creative Quarantine Ep. 9
What is Machine Learning?
(with Michael Wise, Alvaro Melendez)
What is Machine Learning? In this episode Michael discusses the basic concepts of Machine Learning in layman terms.
Creative Quarantine Ep. 10
Machine Learning Real Life Examples
(with Michael Wise, Alvaro Melendez)
In the previous episode we explained what Machine Learning is and in this episode we talk about specific real life examples.
Creative Quarantine Ep. 11 (Pt. 1)
Foster Curiosity
(with Chacho Puebla, Alvaro Melendez)
In this first part of his Creative Quarantine Episode, Chacho shares his approach to creativity and how to foster curiosity to create a culture of explorers
Creative Quarantine Ep. 12 (Pt. 1)
Purpose Driven Transformation
(with Tatiana Calderón, Paula Calderón and Alvaro Meléndez)
To become one of the fastest women in motorsport Tatiana has had to transform her mind, body, perceptions and motorsport itself. In this first part of her Creative Quarantine episode she talks about why she does everything she does. How her determination comes from he heart because she has a clear purpose: proof that she as a woman can be as competitive as anybody in a sport dominated by men.
Creative Quarantine Ep. 12 (Pt. 2)
Physical Transformation
(with Tatiana Calderón, Paula Calderón and Alvaro Meléndez)
To become one of the fastest women in motorsport Tatiana has had to transform her mind, body, perceptions and motorsport itself. In this SECOND part of her Creative Quarantine episode she talks about the importance of fitness and physical transformation to be able to drive a Formula 1 car.
Creative Quarantine Ep. 12 (Pt. 3)
Mental Transformation
(with Tatiana Calderón, Paula Calderón and Alvaro Meléndez)
Imagine you are driving at 300km/h, you have to focus on the track, speak with your engineers over the radio, handle knobs on your steering wheel and beat 20 people behind you. And that for 2 hours. You better work hard on strengthening your mind to handle this kind of stress and multitasking if you don’t want to hit the wall.
In this THIRD part of her Creative Quarantine episode she talks about how she prepares her mind to be able to win using techniques like visualization.
Creative Quarantine Ep. 12 (Pt. 4)
Context Transformation
(with Tatiana Calderón, Paula Calderón and Alvaro Meléndez)
To become one of the fastest women in motorsport Tatiana has had to transform her mind, body, perceptions and motorsport itself. In this FOURTH part of her Creative Quarantine episode she talks about how she had to convince her team of her capabilities that were being wrongly questioned because gender related Bias.